McDonald's Europe™ | Fairies & Dragons

 

In 2008 I designed and helped illustrate McDonald's Europe's very first "Digital Happy Meal" – a mixture of digital games and activities accompanied by a Fairies & Dragons Toy in every kid's Happy Meal. In 36 languages across 41 European McDonald's markets children made Fairies & Dragons a success and lead to several more Happy Meal websites including promotions for Shrek, Megamind, and Endangered Animals. I illustrated all the icons completely in vector format using Adobe Illustrator and designed classical fairytale filigree UI.